With aerial banners being showcased overhead of gridlock traffic, thereby targeting a sustainable and captive audience, independent research (University of Cape Town) has demonstrated that banners are difficult if not impossible to ignore:
89% of all respondents agree that the banner is readable & clear
The banner is at all times:
- Flown 300m above ground (down to 150m along beaches)
- Offset at optimal reading angle from observer
- Visible to ± 1,050 people at any given time overhead of gridlock traffic
- Exposed via multiple orbits overhead of intersections / peak congested areas
Frequency is Key!
The banner is in essence a moving billboard that is displayed above stationary traffic, which is visible at any given time overhead a particular area. In order to achieve the desired impact, and as an entire city is covered during one flight, one has to conduct multiple flights to effectively cover the vast commuter network.
300m above ground
Optimal readability zone
± 200m to 600m