Sky Messaging’s aerial advertising campaigns can be accentuated with various value add propositions that not only increase the efficacy of the campaign but at the same time drive consumer engagement.
Furthermore, with Sky Messaging’s offerings you can be in complete control of the campaign through various transparency initiatives highlighted below.
CONSUMER ENGAGEMENT - CAPTIVATE FROM ABOVE!
Drive consumer engagement and the overall OOH experience with Sky Messaging's in house developed GeoNotification system:
- Send a SMS to your select database when the banner flies overhead a predetermined area
- Drive a social media campaign in the same way, whereby Tweets and Facebook posts are released when a banner comes within a specific area
Use GeoNotification for:
- Product /price marketing
- Competitions (e.g. tweet picture of banner and stand a chance to win)
- General awareness
- Wow factor
How GeoNotification Works:
- Sky Messaging tracks each aircraft live and can therefore pinpoints its exact location
- Banner flies into a predetermined "zone" (number of zones per flight are unlimited)
- Once inside the zone a predetermined SMS or Tweet is released
Sky Messaging’s proprietary “Flight and Business Management System” together with a Google API affords you complete transparency. In other words, each second in the sky is accounted for:
With Sky Messaging’s Flight and Business Management System you can seamlessly log into your profile and receive a complete overview of each scheduled and executed flight comprising date, time and routing as agreed to amongst other variables.
In addition, should a flight be moved or cancelled you and/or your agency will receive an automated email informing you of the move or cancellation (including reason) as well as the rescheduled date and time. This way you can stay on top of all of your flights and know exactly at what stage your campaign is. Sheer transparency!